SHADOW & BUSINESS ALCHEMY
A 12-Week, 1:1 Business Coaching Journey with Pure Awareness Therapy™
Step Three: Energetic Hygiene → Befriend Your Shadow → Business Alchemy
HERO SECTION
Headline: You didn't build this business to keep performing in it too.
Subheadline: A 12-week, one-on-one container that takes everything you've reclaimed in your inner work and builds it into how you lead, decide, price, and grow — so your business finally runs on your standards, not your old survival strategies.
THE BUSINESS YOU BUILT TO STAY SAFE
Somewhere in building this business, you started running it the way you learned to run yourself over-functioning to prove your worth, staying small so you wouldn't be too much, saying yes when your body was screaming no, pricing yourself by what felt safe to ask for rather than what the work is actually worth.
None of that makes you a bad business owner. It makes you a human one, building from whatever version of yourself was available at the time.
But strategy alone can't fix a business that's still being run by an old identity. You can learn every framework, hire every coach, implement every funnel and still find yourself back at the same ceiling, because the ceiling was never really about tactics. It was about who was making the decisions.
This container is where that changes.
THIS IS SHADOW & BUSINESS ALCHEMY
Twelve weeks. One-on-one. This is where the parts of you reclaimed in shadow work get put to work not as abstract healing, but as the literal operating system for how you run your business.
Built on the Future Me Toolkit nine modules moving from future-self mapping through to a concrete 90-day plan and accountability structure paced with built-in integration weeks so new standards and decisions have time to actually settle before the next layer builds on them.
Every week includes:
A live 1:1 strategy & alignment session, working through both the practical business question and what's underneath it
A personalised hypno-energetic recording, built around that week's specific work anchoring new standards, decisions, or identity shifts at a nervous-system level, not just a mindset one
A guided workbook page, with a body-based Somatic Anchor practice because the best business decision you'll ever make is one your whole body actually agrees with, not just your spreadsheet
This is business strategy built on business energetics: the understanding that congruence between who you are and how you operate isn't a soft add-on to strategy it is the strategy.
WHAT WE ACTUALLY DO TOGETHER
Weeks 1–3 Naming Who's Actually Building This Future-self mapping, vision clarification, and identity shift. This is where we find your why not the polished version for your bio, but the real one underneath it and start closing the gap between who's currently running your business and who's meant to.
Week 4 — Integration Pause Space to let the vision settle in the body before we start auditing anything against it.
Weeks 5–7 Where the Business Actually Runs On You Standards audit, visibility work, and a decision-making framework built on body wisdom, not just logic. This is where old patterns of over-giving, hiding, and second guessing get replaced with standards you can actually feel are true.
Week 8 — Integration Pause A reset before the plan gets concrete arriving at what's next from regulation, not adrenaline.
Weeks 9–11 — Building the Structure Goal architecture, a 90-day implementation plan, and the accountability structure that keeps it all standing once our calls stop.
Week 12 — Closing A full-arc reflection across the container, and a steadying anchor practice to keep you following through on your own.
BUSINESS ENERGETICS, IN PRACTICE
This isn't business coaching with a spiritual label stuck on top. Every strategic tool in this container is paired with a way of checking it against your body, not just your logic:
Standards get tested with a body-based yes/no, not just decided on paper
Decisions get run through a body compass does this option expand you or contract you alongside the usual analysis
Visibility is treated as a nervous system capacity to build, not just a mindset to fix
Goals get anchored to a felt sense in the body, so motivation doesn't rely on willpower alone
Strategy without congruence burns you out. Congruence without strategy stays a nice idea that never ships. This container is built for both at once.
WHO THIS IS FOR
This container is for you if:
You've done real inner work (through Befriend Your Shadow, therapy, or your own deep practice) and you're ready to bring it into how you actually run your business
You're tired of strategy that ignores your nervous system and burns you out to implement
You want to build standards, pricing, and visibility that come from your actual worth, not your old comfort zone
You're ready for a concrete 90-day plan, not just another vision board
This isn't for you if you're looking for a purely tactical business course, or if you haven't yet started meeting the parts of yourself currently running the show. If that's you, Befriend Your Shadow is the place to start first.
WHO'S HOLDING THIS SPACE
I'm Anna — a Clinical Hypnotherapist, Energetic Psychotherapist, and Nervous System Specialist, and the founder of Pure Awareness Therapy™. Before any of this, I spent years in finance, — until I was overlooked for a promotion and realised the version of me climbing that ladder wasn't actually who I was. I left, started over more than once, and spent close to 20 years rebuilding a working life that's actually congruent with who I am. I don't teach business alchemy as theory. I've had to do it on myself, more than once.
THE INVESTMENT
Shadow & Business Alchemy — $3,333 AUD 12 weeks · Weekly 1:1 sessions · Weekly personalised hypno-energetic recording · Full guided workbook
Founding Client Pricing — $2,222 AUD For the first 5 clients only, in exchange for an honest testimonial once your journey is complete.
(Payment plans available — enquire for details.)
CTA button: Apply for Founding Client Pricing
A FEW QUESTIONS YOU MIGHT HAVE
Do I need to have done Befriend Your Shadow first? It's the natural lead-in, and many of the exercises here build directly on that foundation. That said, if you've done comparable deep inner work elsewhere, this container can absolutely stand on its own we'll assess that together before we begin.
Is this therapy or business coaching? It's business coaching, built with clinical-level tools behind it (hypnotherapy, nervous system regulation, energetic work). We're not diagnosing or treating we're building a business that runs on an integrated, embodied version of you.
What if my business is still very early / pre-revenue? This container works well at almost any stage, because it's building the operating system underneath the business, not a specific tactic for a specific stage. That said, if you're looking for beginner-level "how to start a business" content, this isn't that.
I'm not in Australia — can I still do this? Yes. This container is delivered entirely over Zoom, and I currently work with clients across Australia, the UK, and beyond.
BUILD IT FROM WHO YOU ACTUALLY ARE
You've already done the work of meeting what was hidden. This is where it stops being personal healing and starts being how you lead, decide, and grow for the next chapter of this business, and the one after that.